Businesses invest a lot of money in launching their projects; product offerings and customized services, marketing ad campaigns, optimizing websites for SEO, offering promotions with coupons and so on. However, you need to set an âinitial image’ or identity in the minds of prospective customers or website visitors which gets them attracted to the company’s offerings in the first place. Once they have used the product or availed the service, they can ofcourse associate the utility with your company’s name.
Image building and developing a reputation is therefore very important. Unknown companies or ones with vague market identities don’t stay in competition for long, even if they have good product offerings. With a tight budget at hand for your first âimage building’ attempt, you should go for free logo designs for your company’s name. Logo designs must be created to have some relation with the theme of the business’ mission or its offerings and should also be elegant and assertive.
The touch of elegance should always remain in the logo. This is assured by making them neither too simple nor too flashy or complex. Abstract free logo designs are the best way to portray the good image of a company to viewers or clients.
Flashy signs make you appear desperate and do not represent quality, infact they feel more like ‘over selling’ your brand name. Your business can go into deep trouble if you create a bad âfirst impression’-which will remain the last impression forever. There is no question about changing logo designs when you have already launched your products and it is stamped on each and every carton, box, and individual product tag.
Logo designs can range from animation logos, figure logos, alphabet logos (with a calligraphic touch to the company’s initials), geometrical shape logos, black & white logos, face logos, flashy logos, Graffiti-style logos etc. If your company is able to get a nice logo design, it can benefit from it forever. It’s all about building a âperceived brand value’ in the mind of the customer. When the âcorrect brand logo’ is created, it raises your brand above the crowd and establishes an identity in consumer’s mind.
On the internet, you can find many websites offering free logo designs where you have the leeway of being creative and choosing different symbols, fonts, colors and sizes to create your own. You cannot trademark the individual images, but the end design is all yours to flaunt around.