Do you know how to create a logo for free? Are you tired of your plain, outdated company logo? Do you want to spend hundreds of dollars to have one created or make your own logo for free? Let’s see how to make a logo for free that will make you proud.
Yes, you can contract with a graphic artist to produce a very appealing logo. Usually, they will provide you with the 3 to 6 initial samples for you to select from. Once you have selected the most perfect logo from those submitted they will usually make a few additional corrections or updates. These changes are included in the original price.
Let me share with you the three different types or formats of logos.
A logo is usually comprised of:
A symbol or shape
A combination of text and symbol or shape
A basic text logo would be just your company name. Examples of well known all text logos would be similar to Google, Exxon, and Dell.
A symbol or shape could be a square, circle, rectangle, oval, or any shape. One that automatically comes to mine is what began as a check mark and is now referred to as the Nike Swoosh. Something so simple is now recognized around the world.
Now, I am sure you would agree that a combination of the two is probably the best. Think of the Ford oval, the circles in HBO, SHOWTIME and Cinemax, or the square orange box around The Home Depot name, just to name a few.
Text Only Logo
Most daily newspapers began and continue to use text only logos made up of their names. They just use a fancy typeface or font. Examples would be The New York Times and The Washington Post. Why would they do that? Because they printed only using black ink? No, because they wanted something easy for their customers to read and recognize.
After a while, some logos will get old and outdated. Over the years, I have had several graphic artists’ complete logos for a few companies I have owned. Personally, I find that a plain text logo seems to maintain its appeal longer and I can Create a Logo for Free.
Using Microsoft Word you can create text logos using various fonts. I find that some special fonts can really make the difference in a sharp logo. There are a variety websites where you can download fonts for free. I would suggest you be selective in what you download as you do not want to pick-up a virus.
Symbols and Shape logos
As you know, the logo for Nike is a simple “swoosh” and looks as if it began as a check mark. Would you agree the more simple a design, the more appealing? A logo does not have to be a lot of fancy unrecognizable shapes and colors. In fact, something as simple as a circle with three smaller circles could be used to symbolize someone in a bowling related business.
Squares stacked side by side can be colored in black and white or two different colors. Something similar a small section of a checker board. Triangles stacked point to point, overlapping circles or ovals or a combination any simple shapes can create an interesting logo. Be creative and find a design that is unique and will convey your company image.
Combination of Text and Symbols or Shapes
To a text logo of the company name, you can add color or a shape. You can also create a background or a partial background with a contrasting color. A pet peeve of mine is someone using clip art or a photograph as a logo. They look cheesy and cheap.
A lot of the large corporations will modify their logo from time to time. Some changes may only be in color or font style. Others will undertake a complete makeover. Their corporate brand has to be very strong for them to accomplish a complete makeover. Consider the various makeovers of both Coke and Pepsi.
In summary, I am sure you would agree that it is best to keep it simple when it comes to your logo, if you do it yourself? It is important to think of this logo as being your trademark and you will be building a brand around it.
Simple is better when you consider where the logo will be used. Will it be used on a business card, letterhead or outdoor signs? At 60 mph, the more simplistic, the better if you create a logo for free.
As a side note, I recently traveled the southern route between Dallas and Phoenix, along Interstate 10 outside El Paso. In that stretch, there is a lot of what seem like mile long freight trains. On most, there was a “tag” or some form of graffiti. I was amazed at some of the text artwork. All was done with a paint spray can. I cannot even do a good job painting my fence with a paint spray can.
I thought to myself, if those individuals just made a little effort, they could become a successful graphic artist.
Billy Henry began his entrepreneurial career at a very young age. In the days before Polio vaccine, he had Polio and remembers being hospitalized for quite some time with a weight hanging over the end of the bed, attached to one leg. His entrepreneurial career began when he charged his fellow grade school students to walk on his crutches. Bill now helps entrepreneurs and small business owners to be remembered through his website, http://www.thebestpromotionalproducts.com. For more thoughts on logos and business cards visit http://www.thebestpromotionalproducts.com/create-a-logo-for-free.html.