In previous articles, we focused on targeting a niche, the WHO that benefit most from your services. Now we turn our attention to generating leads from that given niche and creating a marketing plan for success (the HOW.) Once you have identified the WHO, you must set about a plan to communicate with them in order to capture that business. ...

Start With A Website In today’s technological society, every company needs a website. Even if you are a small service provider, you need an online presence. Your website does not need a lot of unnecessary bells and whistles. A simple website is sufficient, so long as it contains all the necessary information. At the minimum, your company’s web page needs ...

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