A logo design is an integral part of your brand. But not every logo has the power to create a successful brand Identity. This is because logos need to have certain qualities in order to be effective. They must be able to communicate the core essence of your business to your targeted customers. So what are the essential features that ...

Logos are the visual icons representing companies, institutes and other organisations. They can also represent products and services. Consumers will recognize and relate to logos, which in-turn will build company branding. In the world of commerce, logo designs are considered tools. They can have a huge impact on any business. Select the wrong logo and your sales will not be ...

This is the very old fact that one should never expect that consumers will follow their website. This is the real fact which is ever applicable, as the people have so many other options for everything. If the business men want to expand their business then they have to be there where their customers would be. And in Todays world ...

  Businesses invest a lot of money in launching their projects; product offerings and customized services, marketing ad campaigns, optimizing websites for SEO, offering promotions with coupons and so on. However, you need to set an ‘initial image’ or identity in the minds of prospective customers or website visitors which gets them attracted to the company’s offerings in the first ...