Many-a-times people do not know which logo type is more suitable for their business. Worse, many aren’t even aware of different types of logo and why should they even bother thinking about them. In this article, we briefly describe purpose of logo, types of logo and what benefits different logos offer.
Logo design, generically, is an illustration of a business; a symbol that conveys origin, identity or ownership. The objective of a logo is to communicate a desired thought or feeling and generate a preferred emotional response. A lot can be said about a company while looking at logo as it acts as a mnemonic device and identifier. Nevertheless, the type of logo that will work best for the company depends on a number of considerations, such as the size of the company, the uniqueness of the name, and a variety of other factors.
Logos come in all kinds of shapes and sizes; however they typically can be classified as one of 4 types. With this piece of writing, you can differentiate between different types of logo and understand underlying benefits
1. Text/Word mark/Logotype Logos
2. Iconic/Symbolic Logos
3. Graphical/Combination Logos
4. Illustrative Logos
Text/Word mark/Logotype Logos
A text logo, also sometimes called as logotype or word mark, is a logo largely made up of the typography of company’s name. This type of logo can have some graphic elements such as lines, boxes, borders-that interact with, surround, or even form the letters. However, the graphic elements should be used as an accent to the text, not as a major or equally-weighted part of the logo.
If the business name is made up of many words, that are not commonly or easily abbreviated, or when an abbreviation may not be appropriate, developing a text logo will keep the logo simple and clean.
Iconic or symbolic logos normally feature very simple graphics and/or symbols that portray an aspect or image of the company or product. This type of logo includes neither words nor letters-only symbols, rather images and shapes. So, this type of logo is conceivably the most common ones which people choose to go with.
It facilitates in higher level of brand recognition. When a company wants to replicate its logo in various media as well as a logo to be synonymous with Brand, then the symbolic logo can be used as an elegant and clean solution.
Graphical logos combine both symbol and company name and can be integrated side by side, or with one located above the other. The logos which fall into this category focus mainly on visual appeal. They are made with so much detail that they can be easily recognized and technically easier to use in all media.
An excellent choice for a SME or start-ups just beginning to build brand recognition because Graphical logo is both visually strong and explanatory. The symbol can speak of services the company offers, while the company name increases recognition.
Illustrative logos are the ones which are more detailed and slightly complex than graphical/combination logo. They are pictorial or illustrative representation of some feature of the company or product. This type of logo can depict the name, the business idea or be the company’s mascot. An illustrative logo gives strength to the image of the company. It is mostly elaborative combination of illustrations with slogans and colors.
It provides the complete information about the company and sets a mark of their standard. Besides giving information regarding company standards, an illustrative logo makes a long lasting and enduring impression on potential clients.
Note on few other types of logos
Abstract Marks: Abstract marks and symbols use visual form to convey a concept that is relevant to the brand message.
Emblems: Emblems are a complex mixture of pictorial elements and type that are linked to the organization and its positioning.
Animated Logo : Animated logo design is a great way to spruce up any website, presentations, email signatures and advertisements.
Letterform Marks: Letterform marks use one or more letterforms as a symbol to convey the brand message.