There is a manual or guide available for everything or anything that you want to do. If you want to build your home ceiling then you can easily get a manual and follow instructions. If you want to fix your car, then there are lots of tutorials available too. When it comes to the world of internet, there are DIY or Do It Yourself tools that allow you to take care of complicated tasks (that you cant even do manually) in a timely manner without any help at all. Whether you need to create a website or a Logo Design. for your brand identity there are tons of tools available that can help you create the designs yourself.
Now, what we intend to do here is to realistically discuss whether we should actually use such tools or not. Hey, if they are good for us then why not use then to save a buck or two. If they are bad for business, then we must avoid using them.
Now, why do people like to use DIY tools to create their logos or brand identity designs? Well, a simple answer is that these DIY tools provide you with lots of options and you can select any options like layout, colors, fonts, etc. to give the logo the touch you want. However, what we need to understand is that can we really create our brand identity this way? Can such a logo really represent our business model? Can we really use our creativity and produce an effective outcome?
See, even though DIY tools and templates give us lots of options, but they are still limited when it comes to your own creativity and imagination. They cant surpass the skills, knowledge and experience of a professional logo designer who has been creating custom logo designs for years.
Also, if you use a DIY tool or template, then you will (as a non-designer) be more interested in creating a catchy icon then a remarkable brand identity. You might be trying to create your logo that will look similar to a logo that you like and admire. This way, your logo wont be unique and you wont be able to give your business a unique face and touch. Remember, a poor logo can easily be spotted and can never help you win the trust of your market. So, if you cant win the trust of your potential buyers, you cant sell your products.
Now, what you need to do is calculate the loss you will have to bear because of your unprofessional logo design. Creating a customized logo doesnt cost much nowadays. However, due to bad branding, you will lose thousands of dollars because your market will hesitate to buy from you. Your logo is a powerful tool that helps you look trustworthy and reliable. If it looks cheap, your entire business will look cheap.
So, always hire a professional logo designer or brand identity designer to ensure that you dont ruin your credibility and run your business smoothly and effectively.
Claudia Winifred is a Brand Manager and also a content writer. She loves to write content for Logo Design & Logo Design Companies and website design Companies.