Developing A Successful Online Marketing Strategy

Start With A Website

In today’s technological society, every company needs a website. Even if you are a small service provider, you need an online presence. Your website does not need a lot of unnecessary bells and whistles. A simple website is sufficient, so long as it contains all the necessary information. At the minimum, your company’s web page needs to contain a summary of your services as well as contact information. Make sure you post an email address and check it frequently. Many individuals prefer to get information via email instead of by phone.

Have A Memorable Logo

Your company should also have a memorable logo. You can design a simple logo yourself, or you can have a graphics design expert design a customized logo for your company. A memorable logo will give your online presence continuity, and it will reassure your potential customers that you are indeed a professional service. Your logo should be simple, and it should be easy to read.

Embrace Social Media

Of course, simply publishing a website will not get your company’s name out to many people. You can market your service to clients and customers by using social media marketing websites such as Facebook and Twitter. Use your logo as your profile picture, so that your customers and potential customers know that your page is official. Additionally, you can post photos of your store or photos of completed projects on these social media websites. This is your chance to show off your best work, so choose photos wisely. You should also post links to your website.

Keep Your Content Fresh

Using Twitter and Facebook is pointless if you do not frequently update your content. Users who have become fans of you on Facebook or are following you on Twitter will remove you if you never publish anything new. Try to keep your content upbeat and friendly, and make sure you publish something new several times a week. However, it is just as important that you do not update too frequently. If you update several times a day, your followers will feel as if you are spamming them. They will likely remove you from their friend list or Twitter feed out of frustration. Find a happy medium that will keep customers interested without alienating them.

Stay On Top Of Spam

It is important that you monitor your pages and promptly remove any spam or other inappropriate content. Allowing spam comments to remain on your Facebook page hurts your brand. When potential customers see spam on your social media pages, they will know that you do not monitor your online presence closely. This will make your company seem unprofessional.

Provide Value To Your Customers

Make sure that you give customers a reason to follow you online. Offer discounts exclusive to Facebook fans or Twitter followers. This will not only encourage people to keep following you, but it will also encourage them to recommend your service or company to friends, allowing you to grow your business.

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