Starting a new business not only requires lots of brainstorming, research and money, but it also requires you to create a face for your new company. No matter what kind of business you start, whether you sell products or offer services, you will need something that will represent your business. The best way to do is to do it with an image that will depict your business professionally and effectively. So, what is this little piece of design called? Yes, you have got it, its called Logo Design and it is also widely known as brand identity design as it represents your brand.
Its essential to get it right otherwise, as you can very well imagine, it will ruin the image of your business. Now, only a professional will know what professionalism is all about. Thus, its ideal to turn to a professional designer to ensure that your brand identity will help you take your business to the next level. However, even though you hire a professional designer, it is crucial to know that how you can select a professional designer or company to undertake this big, big task, because when it comes to creating your brand image, you simply cant compromise on quality.
Now, here are a few things that you need to look at and use them as guidelines when you are creating a logo design for your new business:
The first thing to find out that how many concepts of logo design you will get from your designer or logo design company. There are lots of freelance designers who dont like to offer more than one concept. This is not really good for new businesses because they can only see one image representing their business, whereas having several concepts will allow them to mix and match different elements and then select the perfect face. So, you need to first check how many concepts you will be getting. Its advisable to select a package that will offer at least 3 logo design concepts.
The next thing that you need to look at is how many revisions you will be getting. There are a lot of freelance logo designers online who say that they will offer one concept and just 2 to 3 revisions. Is it really so easy to create a business identity? Well, I say, you be the judge. Its ideal to deal with a logo design company that will offer you unlimited revisions. Limited revisions sill mean limited ideas and limited enhancements. So, its advisable to find a package with unlimited free revisions.
Now, the last but not leastYou should check and see if they offer any guarantees with their packages or not. If they dont offer a 100% unique design guarantee along with 100% satisfaction guarantee, then the chances are that you will get ripped off in the end. Its always advisable to hire a designer or company who can offer these guarantees, because it will be a sign of professionalism as well as their faith in their skills and services.