A web-designer has to create visual identity for client’s business but designing unique logo isn’t an easy task. Majority of skilled designers used to commit some common set of mistakes while creating signature which should not be done. Below, some basic logo-design mistakes discussed that every designer should avoid:
Typography for Logo: Typography is one of the most important aspect for designing Logo. A web-designer should select only those fonts which are highly easy-to-read. Since, calligraphy fonts are hard to read and therefore, it is advisable to avoid them. Apart from that, one should also avoid two different fonts and ultra thin fonts in order to create perfect signature of particular company.
Clip art Graphics: Clip art graphics can make a logo-design highly unprofessional and cheap. So, a designer should always say no to clip art because it is consider a short cut mainly deployed by lazy designers.
Logo Designs at Scalable Vector: Professionals should always design a logo at scalable vector to maintain overall picture quality by stopping distortion of the logo-design.
No Plagiarism: A good designer will never copy concepts and samples of another professional and instead of plagiarization, s/he should create 100% original and unique concept. Copying someone brand logo is very unethical and illegal too. Just imagine how will you feel if your company’s signature get copied by another organization.
Good color combination: A neutral color combination plays very significant role in creating an appealing and memorable logo-concept. A web-designer should always avoid harsh color combination as it can really irritate potential visitors result in bad brand image. However, a professional should give special attention towards color background and try to use highly eye soothing color combination.
Simplicity: Simplicity is one of the most essential component of a good logo design. A designer should try to make logo as simple as possible rather than making it complex by putting extra effects like shadows, glossy effects, bevel emboss, gradients, excessive text, long tag lines and so on.
To get a professionally designed logo, a web designer should always avoid the above mentioned basic logo-design mistakes while designing a signature for particular company. Get a highly professional and visually appealing concept for your company to get immediate brand recognition.